The Surreal Visions of Hernán Díaz Alonso/HDA-X

The Surreal Visions of Hernán Díaz Alonso/HDA-X, a multidisciplinary design practice in Los Angeles, has revolutionized architectural design. Led by Hernán Díaz Alonso, HDA-X integrates design, animation, and interactive environments, producing visionary sculptures and architectural projects such as the Helsinki Central Library and a Budapest Museum. This book, including a nine-part interview with Díaz Alonso and essays by prominent designers and theorists, encapsulates his innovative approach. Nike’s Chief Design Officer John Hoke III praises the work as a beacon of bold foresight and originality, pushing the boundaries of imaginative design.

Hernán Díaz Alonso, a leading figure in contemporary architecture, leads HDA-X, a multidisciplinary design practice based in Los Angeles, previously known as Xefirotarch. Recognized for its innovative work at the crossroads of design, animation, interactive environments, and radical architectural exploration, HDA-X crafts plans for sculptures, architectural ventures, and various objects. Notable projects include the Helsinki Central Library, a Budapest Museum, and significant architectural projects in Barcelona. This book is a comprehensive showcase of Díaz Alonso’s avant-garde designs.

The publication features an interview between David Ruy and Díaz Alonso, divided into nine parts, shedding light on Díaz Alonso’s creative process. It also includes essays by architectural theorist Joe Day, designers Marcelyn Gow and Florence Pita, Benjamin H. Bratton from UCSD’s Center for Design and Geopolitics, and HDA-X’s lead designer Rachael McCall.

John Hoke III, Chief Design Officer at Nike, writes in the foreword:

“Bold foresight and true originality are rare. The work presented here is both a prediction and a call to action. It lives in the bright light of a new artistic dawn. In this work, we are given clarity of vision and a bold ambition that pushes beyond the hazy limitations of constraints. This body of work represents an architect in pursuit of the future. It is a magnetic true north of innovative and imaginative design.”

ISBN9: 780500343500
Title: The Surreal Visions of Hernán Díaz Alonso/HDA-X
Author: Hernán Díaz Alonso
Publisher: Thames & Hudson
Publication year: 2020
Binding: Hardcover
Language: English

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