Architects: SAINZ arquitetura
Year: 2014
Photographs: Cesar Edgard
Manufacturers: Casamania
City: Brasília
Country: Brazil
Showroom Eurobike – Porsche, designed by SAINZ arquitetura, creates a new reference for economic yet luxurious architecture. The project redefines car showroom design by emphasizing concrete, Corten steel, wood, and scenographic lighting. The interior space is optimized to highlight the cars, minimizing idle areas and concealing service zones. The strong, dynamic front is accentuated by glass elements, creating a “flying” effect akin to a front-window display. Completed with hidden administrative areas and repurposed stairs, this new concept elevates car showroom standards.
SAINZ arquitetura aimed to establish a new benchmark for economic, fast-paced, yet luxurious architecture. The project brief was straightforward: to showcase the cars. Recognizing the absence of a universal design language for luxury car showrooms, the architects decided to create their own. The Porsche lounge was developed using concrete, Corten steel, wood, and extensive scenographic lighting, giving birth to a distinctive brand identity and space.
The showroom enhances the varying scales of the interior, emphasizes display elements, reduces idle areas, and conceals service zones.
The front façade features a strong and dynamic form, contrasted with the lightness of glass, creating a “flying” effect reminiscent of a front-window display.
Hidden from view are the WC and administrative areas. An existing stairway was repurposed, contributing to the creation of a new high-standard car showroom concept.
After numerous sketches and nights of creative work, the Lounge is now ready, with the lights turned on.
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Project Location
Address: Brasília, Federal District, Brazil
Location is for general reference and may represent a city or country, not necessarily a precise address.
