Microsoft / Infinity Room

In collaboration with data journalist Simon Rogers, Universal Everything created an immersive data narrative experience exploring the power of big data.

In collaboration with data journalist Simon Rogers, Universal Everything created an immersive data narrative experience exploring the power of big data.

A 15’ x 8’ mirrored room and subtly choreographed pixel spheres echoed the LED animations, creating an endless digital landscape. Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple US quarter.

Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco’s Financial District over three days. Members of the public and conference VIPs were invited to experience a powerful visualisation of the insights that can be gained through Microsoft’s new data analysis tools.

Creative Director : Matt Pyke
Design and Code : Mike Tucker
Producer: Greg Povey
Sound design: Simon Pyke
Additional: Chris Perry, Renaud Futterer
Script and data narrative: Simon Rogers
Commissioned by Roundhouse, Portland

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