Microsoft / Infinity Room

In collaboration with data journalist Simon Rogers, Universal Everything created an immersive data narrative experience exploring the power of big data.

A 15’ x 8’ mirrored room and subtly choreographed pixel spheres echoed the LED animations, creating an endless digital landscape. Designed in code and running in real-time, the experience tells the story of the world around us through the medium of a simple US quarter.

Tied into a major Microsoft product launch, the Infinity Room was installed at 3 Embarcadero Center in the heart of San Francisco’s Financial District over three days. Members of the public and conference VIPs were invited to experience a powerful visualisation of the insights that can be gained through Microsoft’s new data analysis tools.

Creative Director : Matt Pyke
Design and Code : Mike Tucker
Producer: Greg Povey
Sound design: Simon Pyke
Additional: Chris Perry, Renaud Futterer
Script and data narrative: Simon Rogers
Commissioned by Roundhouse, Portland