Art Director: Kyle Everett
Executive Creative Director: Joe Sundby
Producer: Lauren Lindstrom
Executive Producer: Matthew Moss
Production Company: Axiom
Agency: Roundhouse
Client: Microsoft
City: San Francisco
Country: United States

Microsoft’s Infinity Room, presented in San Francisco during the SQL Server 2014 launch, illustrates big data’s beauty and importance. Featuring LED animations, pixel spheres, and a narrative on a quarter coin’s impact on the US economy, the room was open to the public for three days. Microsoft now offers a 360-degree virtual tour online, elegantly simplifying the complex topic of data analysis and its global economic significance.

San Francisco hosted a mirrored room last month, showcasing an impressive illustration of big data. Microsoft organized this event for its SQL Server 2014 launch, with the Infinity Room as the centerpiece of the company’s data analysis promotion. The room features LED animations, pixel spheres, and a narrative about how a quarter coin impacts the US economy.

The public was invited to experience the room during the three-day event, and Microsoft has now created an online 360-degree virtual tour. This approach elegantly addresses the complex topic of data analysis, demonstrating its essential role in economies worldwide through the example of a simple coin.