The Swedish furniture giant tries to implement its ideas and concepts in new fields of knowledge and urbanism. After its injection of each single family’s interior with cheap design furniture and the introduction of the IKEA standard house by daughter company BoKlok, it seems to be time for a complete IKEA neighborhood, reports the Huffington Post, LandProp — also part of the IKEA group — is planning to build a neighborhood of 1,200 houses, shops, cafés and a 350-room hotel.
The whole 26 acres site near the Olympic Park in Stratford will be surrounded by two waterways and will have water as a central concept. London’s brand new ‘mini-Venice’ will offer all all opportunities to residents to make the most of their waterside location by using the moorings, water taxi service, and even a floating cocktail bar. The whole building operation should start in 2013 after permission is given.