Description of the Beadon Road Project for Development Securities -
(As Published online on Hamiltons Official Website)
Project Description:
The TfL site in Hammersmith sits next to the Hammersmith & City line station and platforms. The brownfield site has lain empty for many years acting as an ugly scar on the face of the busy town centre.
The redevelopment proposal is for an office building with restaurants and a cinema looking over a large area of new public realm which will continue the theme of townscape improvements started with the landscaping of Lyric Square opposite.
The large building sits as a landmark in the town, and is softened in its impact by the use of curved surfaces both on plan and in elevation. This devices of using curved forms can often present a less aggressive form in the streetscape. Edges and corners are some of the most important visual clues that help define the form scale and shape of buildings, and their absence in a building that is curved both in plan and section can have a dramatic impact on their perceived presence in the streetscape.
The building is many facetted and is perceived differently from different view points. The pedestrian at street level will not perceive the extent of the building owing to the slope at high level on elevation and as a smooth form in longer views where the normal roof top paraphernalia is contained within a louvred screen which unifies the overall concept.”
Project Details:
Client: Development Securities
Size: 45,000m²
Project Status: Planning Approved
