Jack O`Reilly – The University of Manchester and Manchester Metropolitan University Manchester UK
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“The programme proposed provides for the sustainable Manchester. It is centred around food cultures and media networks. Sustainability can be improved by the production of food in urban spaces, sourcing local foods and selling the produce of local farmers.
In essence sustainability cannot survive with out promotion , promoted mainly through current media outputs. Therefore Manchester requires a scheme that produces its own food and has the capabilities to promote this action through media, such as TV broadcasts.”
This program is known as:
URBAN F.@.M.I.N (Urban farming and media interactive networks). Vegetables and fruit are grown hydroponically using water from the canal, which mainly serves as a transport route. The crop produced is sold back to Manchester reducing the cities reliance on importing foreign goods and generates an income to sustain the project. The crop is used in the restaurant, which in turn promotes the urban farming and sustainability to the user.
To reach the widest possible audience a TV studio is integrated which produces programmes
based around food cultures and sustainability.
One of the key points of the scheme is to teach people about sustainable approaches to living. An exhibition space with a ‘hands on learning experience’ allows people of all ages to learn about possible new technologies for the ‘future city’ before seeing them in use on either the farm or TV studio.”
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